Start something that matters | Cherish Uganda

Start something that matters | Cherish Uganda

Start something that matters with Cherish Uganda When Charlie and I first dreamed of owning our own chiropractic clinic, we were still working in Essex. Life was great, we had busy successful lists, but the time had come to do our own thing. Having worked for other people, we learnt how they did it, but it was important to spend time thinking about how we wanted to do things. Whilst on holiday, I read a book recording the success of a company called Toms Shoes. This company had the idea of tithing at its core. Whilst travelling in South America, Blake Mycoskie, the young entrepreneur who went on to create Toms Shoes, noticed how many children were barefooted. He wanted to create a sustainable way to help resolve this situation, so set up his company with the concept of ‘One for One’. For every pair of stylish espadrilles they sold, they gave away a free pair of shoes to people in South America. Not only is Toms Shoes now a multimillion pound international business, it has also helped tens of millions of people at the same time. This concept enthralled me but the big question was how do you apply it to a Chiropractic clinic? I came back from holiday bursting with ideas. I shared them with Charlie over several glasses of wine and through the Sauvignon Blanc haze we created the core belief that our clinic is now built on. The idea was simple: our patients will gain health and at the same time give health to others. So for every treatment someone pays for, £1 will go to charity. The charity would be based in an environment where £1 can achieve far more than it would here in the UK....